![]() ![]() “We have been a bookstore that included pop culture and memorabilia, trends, and collectibles, and I think that really is what is going on in the zeitgeist,” DeLeo says. This commitment is further reflected in the company’s decision to increase its collectibles and pop-culture sections. ![]() It’s really maintaining that same commitment to being a bookstore in all of the different ways people like to read their books.” ![]() “ can interact with books any way they want to. “It a change of focus, but continuing the focus always had,” DeLeo explains. The company launched its e-reader, the Nook, in 2009, keeping up with the cultural zeitgeist and following products such as Amazon’s Kindle and Apple’s iPad. The bookstore has continued to grow its influence with customers nationwide, and now boasts 600 stores in all 50 states across the U.S.ĭespite its focus on books, Barnes & Noble has always been a purveyor of on-trend products. In the 1970s, Barnes & Noble became the first bookstore to advertise on TV, paving the way for the company to later capitalize on pop culture merch. Barnes & Noble was later acquired by Leonard Regio, who merged his own bookstores with Barnes & Noble and created the first superstore bookstore (Anyone else getting You’ve Got Mail vibes?). According to Jackie DeLeo, chief marketing officer at Barnes & Noble, the company was launched in the 1870s as a small bookstore. Rather than pigeon-holing itself with only books, Barnes & Noble expanded its stock into adult collectibles, marrying the literary world with artists’ imagination of what characters might look like in real life.īut the bookstore certainly didn’t begin by selling collectibles. And although it’s true that books are the star of the show at these classic establishments, there’s something uniquely special about seeing your favorite characters outside of the pages and in the palm of your hand.Īlthough everyone has their favorite house of books, Barnes & Noble is a go-to for millions, and much of that success is due to its growing collectibles section. That rush of adrenaline as the doors open, catapulting you into aisles filled with unread tales you can take home for a cozy afternoon of reading. There are few things more magical than a bookstore. ![]()
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